Matt Birchler:

… anyone who is shocked by these “revelations” is either not paying attention or is pretending to be shocked.

I agree with every word in Matt’s post here and, of the above statement, I’d definitely say it’s the latter option. There’s a strange aura around Apple and it’s fandom where people faint like a Victorian in too tight a bodice when they read a statement that reminds them that Apple are a business. Not just any business, but the biggest in the world (or at least one of them). You don’t grow to a 2.23 T market cap by being either a charity to your customers or by giving away some of your key technologies or infrastructure to your closest completion.

As Matt explains, DHH’s tiresome tirade against Apple has been going on for a while. I’ve asked before how he can reconcile this feeling against Hey’s own business model, but I didn’t get a reply. I’m assuming the fact I’m a paying Hey customer is the only reason I didn’t get blocked for asking it to be honest.

Apple are a business. Their job is to make money, not only for themselves, but for their shareholders. As is any other business. Why the faux shock about this?